::: 99 - DO THE MATH /////// AGENCY AFRICADDB :::
99 is a Mobility App like Uber. The drivers in Brazil always work for both apps, but 99 is cheaper for the passenger and it has smaller charges for the drivers. So, we create a campaign with a funny approach to highlight 99 as a smarter choice. Casting doubt on why use another app if 99 provides the same service and is cheaper.
::: P L E A S E, T U R N O N C C F O R S U B T I T L E S :::
CREDITS
Agency: Africa DDB, São Paulo, Brazil
Client: 99
CCO: Sergio Gordilho
Creative Director: Edson Rosa, Felipe Ribeiro
Art Director: Fabio H.A.S
Copywriter: Daniel Neme
Film Production: Paranoidbr
Film Director: Augusto Zapiola