::: LP&M - CONTORTIONISTS /////// AGENCY AFRICADDB :::
We turn some of the greatest authors of literature into contortionists to advertise the new L&PM'S book series that brings the classics in pocket format.
A real contortionist was photographed in many positions to find the perfect position for the ad. After that, a carefully casting search was done, to find models with face similarities as close as possible to the real authors.
CREDITS
Agency: Africa DDB, São Paulo, Brazil
Client: LP&M BOOKS
CCO: Sergio Gordilho
Creative Director: Bruno Valença, Rafael Campello
Art Director: Fabio HAS, Raynier Santos
Copywriter: Daniel Neme, Felipe Silva
Photo Production: Platinum Studio
Contorcionist: Joao Oskar Silva de Souza