We turn some of the greatest authors of literature into contortionists to advertise the new L&PM'S book series that brings the classics in pocket format.
/////// AGENCY AFRICA DDB ///////
:: CD - BRUNO VALENÇA, RAFAEL CAMPELLO :: AD - FABIO HAS, RAYNIER SANTOS :: CW - DANIEL NEME, FELIPE SILVA
A real contortionist was photographed in many positions to find the perfect position for the ad. After that, we carefully casting search was done to find models with a face similarity as close as possible to the real authors.