::: 99 / DO THE MATH :::
We bring back, authorities of childhood to explain to people that 99 is the smarter choice.
/////// AGENCY AFRICA DDB ///////
:: CD - EDSON ROSA, FELIPE RIBEIRO
:: AD - FABIO HAS
:: CW - DANIEL NEME
99 has the same service as Uber but is cheaper. To show that 99 is a smarter choice,
we search for an expression that would cast doubt on people's automatic habits.
A call to action to reflect on the reasons to continue doing always the same wrong choices. "Recalcula" means exactly this. Rethink, reflect, do the math.
