We show that there are no rules for fashion and that historically fashion always acts against what was established to introduce the new Folha's Book Collection.

Agency: Africa DDB, São Paulo, Brazil
Client:  Folha de S.Paulo Newspaper
CCO: Sergio Gordilho
Creative Director: Andrea Siqueira, Jeferson Rocha
Creative / Art Director: Fabio HAS
Creative / Copywriter: Rafael Barreiros
Film Production: Volcano Hotmind
Film Director: Luigi Dias